Sunday, September 5, 2010

Quality Back Links

Building links to your website is a necessary and efficient way to get traffic. Not only does it give you more exposure but search engines rank your website higher if you have more backlinks. But it's not that simple. If you have a tons of backlinks to your website, it does not necessarily mean that it will rank well in the search engines because they have to be quality backlinks. Otherwise your website could actually be penalized because of the large amount of ineffectual backlinks. The point is not to just get as many links as possible, you must take care to get the proper types of links.

So what exactly are the proper types of backlinks? It depends on the topic of your website. For example, if you sell candles you should have backlinks that are related to candles. These should be websites with common keywords to your website. If you have a lot of backlinks that have keywords that do not have anything to do with your website, the search engines consider that spamming and will either rank it very low or remove it from their indexes. You should particularly stay away from link farms and similar websites.

So how do you go about finding related keywords? There are several ways. One way is to use keyword trackers such as Word Tracker and Google Adwords: Keyword Tool. You can enter your keywords and it will suggest related keywords for you as well as show you the number of searches that have been conducted using those particular keywords. It is recommended that you enter keywords that you think your visitors would use if they were looking for your website. When you have your related keywords, you can find websites to link to.

Another way to find related keywords is to go to Google and type in the main keyword of your website preceeded by the symbol ~. For example if your keyword is candles, you would type "~candles" into the search box, without the quotes. In the search results you will see the word "candles" highlighted. In addition, Google will also highlight keywords that it considers to be related to "candles". You can also use the * symbol as well, for example "*candles". Use the related keywords you find to your advantage by seeking out websites to link to.

It is also very important to submit your website to directories in appropriate categories. The search engine spiders will pick up the category keywords as well as your website's keywords and it will reflect positively. Do not just submit your website anywhere just to get a large number of backlinks, it is a bad idea to make the top search engines see you as a spammer. Seeking out keyword related directories directories and indexes is a vital part of promoting your website.


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