One of the most common mistakes in website promotion and search engine optimization is the inclusion of a doorway page (also known as a splash page). Simply put, a doorway page is a stand alone page that does not have any actual content on it, but contains a link to the real website. From this stand alone page, visitors click a link that takes them to the real website. These types of pages are just meant to be a "doorways" to the actual website.
The seeming advantage of doorway pages is that they can be used to give a website higher ranking in the search engines and more traffic. People can use unethical practices of trying to trick the search engines by creating a doorway page and stuffing it with keywords. This page gets spidered along with the real website, giving it higher rankings. In addition to the traffic that the real website itself gets, it now gains extra visitors - the one's that have been redirected from the doorway page.
Within the search engines, this is seen as spamming and can get websites banned from the indexes altogether. Google and other search engines do not take the issue of doorway pages lightly. According to Google:
"Reasons your site may not be included: You employ doorway pages. Google does not encourage the use of doorway pages. We want to point users to content pages, not to doorways or splash screens."
"Trying to deceive (spam) our web crawler by means of hidden text, deceptive cloaking or doorway pages compromises the quality of our results and degrades the search experience for everyone. We think that's a bad thing."
"If an SEO creates deceptive or misleading content on your behalf, such as doorway pages or 'throwaway' domains, your site could be removed entirely from Google's index. Ultimately, you are responsible for the actions of any companies you hire, so it's best to be sure you know exactly how they intend to 'help' you."
Another illicit practice is to place "doorway' pages loaded with keywords on the client's site somewhere. The SEO promises this will make the page more relevant for more queries. This is inherently false since individual pages are rarely relevant for a wide range of keywords."
According to Alta Vista:
"Here are some specific examples of manipulation that may cause us to block a site from our index: ... Machine-generated pages with minimal or no content, whose sole purpose is to get a user to click to another page, ... Pages whose primary intent is to redirect users to another page."
Clearly the use of doorway pages is not a good idea at all. In addition to the trouble from search engines, visitors do not like them either. One of the advantages of internet shopping is the the quickness that it affords to customers. Things are right in front of them on the screen and with a few clicks of the mouse they can complete a purchase. If they come across a store with a doorway page, why should they bother to click through if they can find other stores with the same items much quicker? Doorway pages are annoying and are more of a hindrance than a help if you have a website.
The seeming advantage of doorway pages is that they can be used to give a website higher ranking in the search engines and more traffic. People can use unethical practices of trying to trick the search engines by creating a doorway page and stuffing it with keywords. This page gets spidered along with the real website, giving it higher rankings. In addition to the traffic that the real website itself gets, it now gains extra visitors - the one's that have been redirected from the doorway page.
Within the search engines, this is seen as spamming and can get websites banned from the indexes altogether. Google and other search engines do not take the issue of doorway pages lightly. According to Google:
"Reasons your site may not be included: You employ doorway pages. Google does not encourage the use of doorway pages. We want to point users to content pages, not to doorways or splash screens."
"Trying to deceive (spam) our web crawler by means of hidden text, deceptive cloaking or doorway pages compromises the quality of our results and degrades the search experience for everyone. We think that's a bad thing."
"If an SEO creates deceptive or misleading content on your behalf, such as doorway pages or 'throwaway' domains, your site could be removed entirely from Google's index. Ultimately, you are responsible for the actions of any companies you hire, so it's best to be sure you know exactly how they intend to 'help' you."
Another illicit practice is to place "doorway' pages loaded with keywords on the client's site somewhere. The SEO promises this will make the page more relevant for more queries. This is inherently false since individual pages are rarely relevant for a wide range of keywords."
According to Alta Vista:
"Here are some specific examples of manipulation that may cause us to block a site from our index: ... Machine-generated pages with minimal or no content, whose sole purpose is to get a user to click to another page, ... Pages whose primary intent is to redirect users to another page."
Clearly the use of doorway pages is not a good idea at all. In addition to the trouble from search engines, visitors do not like them either. One of the advantages of internet shopping is the the quickness that it affords to customers. Things are right in front of them on the screen and with a few clicks of the mouse they can complete a purchase. If they come across a store with a doorway page, why should they bother to click through if they can find other stores with the same items much quicker? Doorway pages are annoying and are more of a hindrance than a help if you have a website.
Thank you for sharing such valuable information and knowledge. It is very useful and informative. It would be great to see more updates from you soon.
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