Sunday, September 5, 2010

Squidoo and Social Media Marketing

Using social media is an indispensable way to market your business website. There are many social media outlets that can be utilized, in this article we will discuss Squidoo.

First of all, what is Squidoo? It is a large online community made up of pages created by users. In Squidoo-speak these user pages are called Lenses. And what are these Lenses about? Anything you want to post and let the world see, whether it be a page simply showcasing your business or maybe even something specific about your business like a "how to". Squidoo gives you the opportunity to show yourself as an expert in your field, so for example if you have a knitting business you may want to create a "how to" Lens about knitting a scarf; if you have a bath and body business your Lens can consist of useful information about the benefits of natural herbs and butters that you use in your products. The possibilites are endless depending on the type of business you operate.

Squidoo can be an ideal addition to your social media marketing campaign. It can increase your website traffic for several reasons, not only will your Lens be included and indexed in a large and popular online community but it will also include targeted links back to your business website. These are the types of back links that search engines love because they are keyword specific and targeted.

Another good thing about Squidoo is that it includes a way to earn some money. This is done through modules that are provided from places like Amazon.com, Ebay, and CafePress. When you build your Lens you have the opportunity to include these built-in modules which will showcase targeted products from Amazon.com, Ebay, CafePress, etc., which allows you to earn some revenue off of them.  For more information visit the Squidoo website:   www.squidoo.com




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