Quality Back Links

Building links to your website is a necessary and efficient way to get traffic. Not only does it give you more exposure but search engines rank your website higher if you have more backlinks. But it's not that simple. If you have a tons of backlinks to your website, it does not necessarily mean that it will rank well in the search engines because they have to be quality backlinks. Otherwise your website could actually be penalized because of the large amount of ineffectual backlinks. The point is not to just get as many links as possible, you must take care to get the proper types of links.

So what exactly are the proper types of backlinks? It depends on the topic of your website. For example, if you sell candles you should have backlinks that are related to candles. These should be websites with common keywords to your website. If you have a lot of backlinks that have keywords that do not have anything to do with your website, the search engines consider that spamming and will either rank it very low or remove it from their indexes. You should particularly stay away from link farms and similar websites.

So how do you go about finding related keywords? There are several ways. One way is to use keyword trackers such as Word Tracker and Google Adwords: Keyword Tool. You can enter your keywords and it will suggest related keywords for you as well as show you the number of searches that have been conducted using those particular keywords. It is recommended that you enter keywords that you think your visitors would use if they were looking for your website. When you have your related keywords, you can find websites to link to.

Another way to find related keywords is to go to Google and type in the main keyword of your website preceeded by the symbol ~. For example if your keyword is candles, you would type "~candles" into the search box, without the quotes. In the search results you will see the word "candles" highlighted. In addition, Google will also highlight keywords that it considers to be related to "candles". You can also use the * symbol as well, for example "*candles". Use the related keywords you find to your advantage by seeking out websites to link to.

It is also very important to submit your website to directories in appropriate categories. The search engine spiders will pick up the category keywords as well as your website's keywords and it will reflect positively. Do not just submit your website anywhere just to get a large number of backlinks, it is a bad idea to make the top search engines see you as a spammer. Seeking out keyword related directories directories and indexes is a vital part of promoting your website.

~ Booming Blooms WAHM Mall 

Clean HTML Code

First of all what is WC3 and why is it important to your website? Simply put, it is an HTML code validator. The HTML (Hypertext Markup Language) is the code with which websites are put together and styled. It is essentially the innards of your website, invisible to visitors but essential in the appearance and design of your website . It is like what is under the hood of your car, it is not visible to others when your car is driving down the street but so important that your car will not run properly if the innards are not working correctly

Search engine spiders index websites by reading the HTML. For example, at the very top of the document there must be as statement such as this:

!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN"

What this does is let the spiders know what type of document it is and how it should be spidered and displayed. The spiders will follow the rest of the code in order to index the website properly. But if the website is not coded properly, it can cause major problems. Especially if you have a business website, because all visitors are prospective customers and you do not want them to have problems accessing and viewing your store regardless of what browser and operating system that they are using. Improperly coded websites will not be properly displayed because different browsers will not know how to handle and display the errors. It will also not display correctly and consistenly among different platforms. Your website may look fine to you on your screen size and resolution, with your browser and your platform but it does not mean that it looks that way to your visitors with different platorms, browsers, and screens. The only way to make sure that it works correctly is to make sure that your HTML is coded in accordance with web standards. Having a clean code also shows that you and your business are professional. That is why it is essential to check your code with an HTML validator tool such as WC3: http://validator.w3.org

This is problematic with using templates and DIY website builders because the very thing that makes them easy to use is what adds additional code that causes HTML code errors and interferes with website page display. In order for the HTML to be coded cleanly it is recommended that it is done by hand by a person, that is why custom web design is more feasible than a ready-to-go DIY template.

When your HTML code checks clean with the validator, you can display the WC3 seal to show your visitors and customers that you have a clean and professionally constructed website.

~ Booming Blooms WAHM Mall