A very important part of your business marketing strategy is email marketing. Keeping in contact with your customers or potential customers is an essential way to keep them informed about new products or services, sales, coupons, etc., But due to the ever present problem of spam, most email clients now utilize built in spam-filters. Even though you are an honest business woman these spam filters can become problematic to you because they filter out emails that contain certain words that are commonly used by spammers. So even though your email is on the up-and-up, if it contains certain words it can get automatically disposed of in your recipient's spam folder.
And even if it does make it past your recipient's spam filters, it might still get disposed of because of over the years of getting bombarded with spam, we sometimes tend to ignore or dispose of emails that contain words that we ourselves associate with spam.
You worked hard on your email message, it is important to take certain steps to make sure that it does not end up in your recipient's trash without being opened. Always make sure that your 'From' field is recognizable to your recipients. As an example, let's say your name is Deborah Smith and your business name is“Debbie's Candle Delights”. A potential customer visits your website and signs up for your email newsletter. They subsequently receive your next newsletter issue and the 'From' field is set to Deborah Smith and the subject is something like 'My Newsletter'. They will not know who Deborah Smith is, the subject line is too general and they probably have at least a dozen other spam messages in their mailbox, so you have to hope that they decide to open it out of curiosity instead of just deleting it along with all the other “junk” messages in their mailbox. Don't surprise them with different names and make sure that your subject line is specific enough for them to know what it is about.
Do not use all caps, exclamation points, percentage signs, dollar signs, and question marks. And then there are the “dirty” words and phrases to consider when you are creating your newsletter message. These words and phrases scream “spam” so be careful about using them either in your subject line or your body text. Even though some of them can be used legitimately, if you must use them, do so sparingly and carefully.
Dear Friend
Information You Requested
Free
100% Free
50% Off
Great Offer/Deal
Opportunity
Amazing
Discount
Winner
Prizes
Order Now
Bonus
Call Now
Guarantee, or Guaranteed.
Excellent advice! Thanks for the part about what subject lines to watch out for. Whenever I see 100% Free it's usually when cleaning out my junk mail because MSN & Gmail both have good email filtering systems.
ReplyDeleteYou're very welcomed, I'm glad that you found it helpful! I do the same thing and it's funny that sometimes I don't immediately think of it when I'm making out an email newsletter and writing the subject line. These little things can prove to be very important in our business marketing methods.
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